Tractus Asia

Tractus is Latin for progress. As a strategy and operations management consulting firm, we help provide our clients with the means to achieve their business goals in Asia.

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Tractus Asia

Tractus Asia

Global HQ:


  • 26 years experience
  • 70 Employees
  • 11 Country Served
For the last 25 years, Tractus has advised and assisted multinational companies make intelligent decisions about where to locate and how to structure their direct investments in Asia. We have a team of 60+ professionals in offices in Myanmar, Thailand, Indonesia, Vietnam, Singapore, China, India, and the U.S. Tractus’ full service market-entry and expansion practice areas include initial market research and corporate strategy implementation; distributor and partner search assistance; merger & acquisition and fund raising; site location advisory, and; regulator and private-party negotiations assistance. Tractus also has a substantial public sector practice area that provides services such as government advocacy, trade and investment promotion, public policy and economic development program advisory services.

Countries Served

Hong Kong
United States



Our Work


Tractus Asia

Decades of Experiences

Tractus Asia holds decades of experience supporting multinational companies in making strategic decisions around where to locate and how to structure direct investments in Asia, and in turning those decisions into operational reality. Their team draws from a variety of diverse areas of expertise, grounded in the countries in which they advise. This gives them the insight needed to remain ahead of evolving market trends.

Contextual and Efficiency

Tractus Asia's solutions are designed to meet clients where they are—whether you’re looking for turnkey advisory services or specific local assistance—the team’s analysis can help you reduce risk, connect with local resources, and cost-effectively meet corporate objectives.

Result Oriented

Tractus Asia' professionals are passionate about the industries they serve and the countries where they work, and they want to see both excel. It’s why they approach every challenge to reduce risks and partner clients with the right resources to get the job done.

Industry Expertise


Administration & Non-Profit


Materials & Resources

Notable Clients

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Appointment Setting

- Tractus Asia then helps clients secure distributorship, technical support or sales representation in key markets across Asia, all without having to register a new company in each new locale. - Service fees are calculated on a cost-plus model that minimizes client costs. Clients use our market entry consulting services (Business Inc.ubator®) for as long as it benefits them, whether that be a six-month contract that prefaces a multi-million-dollar Asia launch or decades-long management support. Our goal is to support you in meeting your objectives. We gauge our success on the realization of your business goals.

Market Research

Through detailed market research, we help organizations assess market opportunities in Asia and create a data-based investment strategy. Whether it’s determining the right country to target for market entry, building a business case for your product or service, or identifying a local distributorship, Greenfield site or M&A target, we can help assess your course of action and connect you to the resources to carry it out.

Corporate Finance

- We provide support for fundraising, mergers and acquisitions, joint ventures, pre-IPO preparation and planning, corporate governance and liability restructuring, among other offerings. - Tractus’ corporate finance consulting also guides companies on the best approach for raising growth capital, disposing of non-strategic assets, managing shareholder exits, or identifying strategic buyers.

Economic Development Strategy Solutions

We help government and NGO clients develop effective economic development strategies, connect with the right investors, and create policies that support more profitable connections with Asia.

Team & Recognition


John Evans

Co-Founder & Managing Director

To date, John has supported Tractus Asia in advising on more than USD $8 billion in trade and investment transactions across a wide variety of sectors. This experience has made him a sought-after Asia business expert to multilateral, national and regional economic development organizations.

Udai Panicker

Country Manager, Singapore

Udai is currently leading, executing and supporting multiple projects and clients, across sectors ranging from manufacturing and chemicals to healthcare, technology and agri-foods. As Singapore Country Manager, Udai also helps oversee Tractus’ project execution in Malaysia and Indonesia.

Dennis Meseroll

Co-Founder & Executive Director

Dennis has played an instrumental role in the firm’s growth and evolution. While he is active in driving the company’s operations across all areas, Dennis finds himself focusing today on helping firms develop an effective location strategy. He applies a data-based approach to analysis.

Honors & Awards


Bob Myers

Chief Commercial Officer and Executive VP, Fort Wayne Metals
Tractus was able to give us invaluable insights into the Chinese business culture, and they helped us develop a marketing strategy for this market. They developed the legal framework that allowed us to open a sales office in Shanghai and provided the Inc.ubator® space and office infrastructure.

Hugh Parker

Managing Director, AMCOL International
As has become a nice trend, Tractus has become an increasingly valuable asset for us in our capital planning in Asia. We count on them to provide us detailed conceptual designs, budgets, and presentations as we continue our rapid growth and expansion throughout the Asia Pacific region.

John Beattie

VP - Treasurer, Spectrum Brands, Inc.
Through the lengthy process, Tractus demonstrated perseverance, flexibility, and nuanced skills to match the ongoing challenge. I can say without reservation that without their resources, the project would never have succeeded.

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Tractus is Latin for progress. As a strategy and operations management consulting firm, we help provide our clients with the means to achieve their business goals in Asia.

Request Intro
Request Intro