What is lead generation?
Lead generation is the process of identifying and potentially attracting prospective customers to your product or service, and then nurturing them down the sales funnel to be your customer. A lead is either someone who has shown interest in your product/service or someone who fits perfectly your ideal customer profile and buyer persona. Since Revenew gives you access to business development service providers, not market agencies, lead generation is a sales-driven effort. Meaning, we are referring to outbound lead generation done through cold-calling and secondary research.
This process of identifying leads and collecting their contact details can be long and arduous, depending on the nature of your target market and the industry of the company you run. If you have a large team with a lot of resources your SDRs may handle the outbound lead generation. Unfortunately, most startups are not able to handle everything in-house and rely on outsourcing such services through lead generation companies.
At Revenew, our curated network of service providers can help you with the search for your prospective leads in Malaysia. Meaning, you are able to outsource the lead generation to an agency that is an expert in business development. In turn, your account executives will need to reach out and arrange a meeting with the qualified lead, which will hopefully result in securing more deals.
Why outsource outbound lead generation as part of your go-to-market strategy in Malaysia?
Lead generation is the bloodline of every company. Securing a steady stream of qualified leads is directly linked to the revenues you can drive and grow in the Malaysian market. Yet, doing that across a variety of new markets, especially markets where you face language barriers or lower internet penetration it can be challenging.
Outsourcing lead generation is helpful for your marketing and sales team to quickly identify and potentially engage the correct qualified leads for your business which leads to decreased sales cycles and if managed well decreased customer acquisition costs.
When going after a new market, it often makes sense to outsource either entirely or partially your lead generation in order to accelerate revenue generation. All you need is to have is clearly defined buyer persona and ideal customer profiles ready. Then, our trusted network of service providers in Malaysia will be able to quickly find those leads for you.
Why lead generation in Malaysia?
The digital economy of Malaysia is expected to triple in size by 2025, hitting a total gross merchandise value of near US$30 billion. With that, many Malaysian businesses and consumers alike are now moving online and navigating new ways for their brands to be noticed. This is especially seen in the e-commerce, transport, food, and online media industries. Additionally, Malaysia is still a huge country with over 32 million people.
This indicates a great market opportunity for founders of startups to think about generating revenues in Malaysia. Yet, like any other market in the region, doing business in Malaysia could be challenging. The country is a melting pot of different cultures. While most people speak English, it can be challenging for foreign businesses to navigate the complexity without the help of people on the ground and that's where Revenew comes in.
Expanding into new and unknown markets is not an easy feat and can be complex even for the best-resourced businesses.
Our team puts a lot of effort into finding to most reliable lead generation companies in Malaysia. We handle payments to provide another layer of security and also assign a dedicated customer success manager to each project. Given the size of our network and experience of helping more than 150 companies grow revenues across APAC, working with us will decrease the time you spend on navigating the complexities of new markets, especially the Malaysian market. In turn, that will help you focus on lead qualification and conversion.
We will be able to help you find the right provider in a matter of hours. In contrast, if you do it yourself, you will struggle to find reliable websites, reviews, what industries the service providers have covered in the past, and other relevant information you may need. The Revenew team has collected all that information and handled the due diligence on your behalf so that you can outsource your outbound lead generation and cold-calling.
What kind of companies have you helped in the past?
Because of the nature of our curated network of lead generation companies, we have helped a wide variety of businesses. From small businesses to fast-growing startups and even multi-national corporations.
Here are some verticals we have helped in the past: FinTech, InsurTech, BioTech, SaaS, Cybersecurity, Travel, Hardware, Marketplaces, E-commerce, and many other venture-backed startups.
What type of lead generation services do you offer?
When it comes to lead generation, the process and methodologies of our service providers in Malaysia might differ from company to company. Depending on the industry and complexities of the target market, their methods may even differ from market to market.
As long as you provide a clear buyer persona profile, ideal customer profile, sales cycle, basket size, and unique triggers, our partners will be able to devise either an inbound campaign or an outbound lead generation outreach.
So, whatever your business needs are, we are confident our partners, coupled with their experience and expertise, will provide qualified leads for your business in the Malaysian market!
Can you handle international lead generation across multiple countries?
Definitely! Our curated network of lead generation companies consists of regional vendors. In that way, they have specialists across multiple countries. Alternatively, we can match you with several vendors, one in each market that you are planning to test.
What kind of results can we expect by engaging lead generation services?
You can be sure to expect information that is relevant to your target market of expansion such as the size of your market, competitors, growing and hot trends, and most importantly your customers. All that is gathered and analyzed through our service provider network to provide you accurate and real-time information so that you can make confident decisions about your go-to-market strategy.
As it comes to conversion rates, it depends on the industry, the complexity of your model/product, and the service provider itself. So it's hard to give you a number that would work across all scenarios, but we do our best to connect you with the best providers out there.
How do I know which lead generation company is the best for my business?
To help you make educated decisions, we have built profiles for each lead generation company we have partnered with in Malaysia, here on Revenew. Taking a look at those would give you a glimpse at their profile features, previous clients, what kind of verticals they specialize in, and the services they offer. So you could take a browse to see which best fits your business activities, industry, and budget.
But, we know your time is precious. So we also provide a complimentary consultation to help you find the most suitable lead generation company for your case, it won't take more than 15 minutes. At the end of it, you will have a customized list of recommended lead generation companies that are a great fit for your go-to-market strategy in Malaysia. We will do our best to help you generate qualified leads by outsourcing the cold-calling process to an expert.
How does the process of outbound lead generation work at Revenew?
Revenew is a B2B marketplace for business development services, as such, we don't execute the outbound lead generation service ourselves. Instead, we give you access to our network of hundreds of service providers in 16 markets (in Asia alone) to help you with your lead generation needs.
Simply use this platform to browse and discover relevant partners given your model and expectations.
If it's too much work, feel free to connect with us for a complimentary global go-to-market strategy consultation and we will find you the best service provider for you!