What is appointment setting service?
B2B appointment setting services take lead generation service one step further. Rather than just compiling a list of prospects in your target market, your delegated service provider will also secure an appointment meeting with them!
To reach that point, the appointment setter will be responsible for following up and nurturing your prospects until they become qualifed leads. Once a lead expresses an interest in your product or service, the appointment setter will then set an appointment for your sales representative to meet the lead. Thereafter, the lead will be handed over to your sales representative to secure the deal and the service provider will continue to set more appointments for you. That's a very common go-to-market strategy for venture-backed startups.
Why outsource appointment setting services as part of your global go-to-market strategy?
Nurturing and following up with leads can take takes time and money. Taking into consideration that the market you are intending to expand into is a new and unknown market, your team would have to take an even longer time to adapt to the cultural differences and ways of doing business.
As such, outsourcing appointment setting services globally will save your marketing and sales team a ton of time in searching and qualifying volumes of leads. With an appointment setting service, what your sales representative will be given at the end of the day is a nurtured and qualified lead who has shown interest in your product or service. This gives your sales representative a higher chance of closing that deal!
In our experience, most companies leverage appointment setting services in order to secure meetings with strategic partners, distributors, resellers, importers, exporters, suppliers, and even investors. In rare cases, when a startup raises sufficient capital and has strong product market fit, the founder may outsource their entire go-to-market approach via appointment setting companies. Afterall, hiring people is expensive and time consuming, outsourcing most of your sales process through appointment setting can be quite effective in some cases.
Expanding into new and unknown markets is not an easy feat and can be complex even for the best-resourced businesses.
Our team puts a lot of effort into finding to most reliable appointment setting companies globally. We handle payments to provide another layer of security and also assign a dedicated customer success manager to each project. Given the size of our network and experience of helping more than 150 companies grow revenues across APAC, working with us will decrease the time you spend on navigating the complexities of new markets. In turn, that will help you focus on lead qualification and conversion.
We will be able to help you find the right provider in a matter of hours. In contrast, if you do it yourself, you will struggle to find reliable websites, reviews, what industries the service providers have covered in the past, and other relevant information you may need. The Revenew team has collected all that information and handled the due diligence on your behalf so that you can outsource appointment setting services globally.
What kind of companies have you helped in the past?
Because of the nature of our curated network of appointment setting companies, we have helped a wide variety of businesses. From small businesses to fast-growing startups and even multi-national corporations to meet with strategic partners all over the world.
Here are some verticals we have helped in the past: FinTech, InsurTech, BioTech, SaaS, Cybersecurity, Travel, Hardware, Marketplaces, E-commerce, and many other venture-backed startups.
How does the process of appointment setting work at Revenew?
As a point of departure, we will usually gather the following information in order to be as effective as possible:
- Buyer persona
- Ideal customer profile
- Sales cycle
- Basket size
- Any unique triggers (what unique signs show you that the prospect might be ready to purchase your solution)
Moving forward, our partners can devise a strategy for outbound lead generation and come back to you with a list of verifiable contact details. Thereafter, you can select which your priority targets and the service provider will arrange the appointment.
So, whatever your business needs are, we are confident our partners, coupled with their experience and expertise, will secure appointments with qualified leads for your business globally.
Can you handle international appointment setting across multiple countries?
Definitely! Our curated network of appointment setting companies consists of regional vendors that can cater to your global expansion plans. In that way, they have specialists across multiple countries. Alternatively, we can match you with several vendors, one in each market that you are planning to test. That will accelerate the time it takes you to engage with strategic partners.
What kind of results can we expect by engaging appointment setting services?
As it comes to conversion rates, it depends on the industry, target markets (global outreach vs makret specific), the complexity of your model/product, and the service provider itself. So it's hard to give you a number that would work across all scenarios, but we do our best to connect you with the best providers out there. In most cases, the service provider commits on a number of meetings with qualified leads. From that perspective you will most probably be able to meet with all of your targets but that's negotiable with the service provider directly.
How do I know which appointment setting company is the best for my business?
To help you make educated decisions, we have built profiles for each company who does appointment setting here on Revenew. Taking a look at those would give you a glimpse at their profile features, previous clients, what kind of verticals they specialize in, and the services they offer. So you could take a browse to see which best fits your business activities, industry, and budget.
But, we know your time is precious. So we also provide a complimentary global consultation to help you find the most suitable appointment setting company for your case, it won't take more than 15 minutes. At the end of it, you will have a customized list of recommended appointment setting companies that are a great fit for your global go-to-market strategy. We will do our best to help you get a meeting with a qualified lead of your choice by having our partners outsource the arranging process for your business!
What kind of companies are outsourcing B2B appointment setting services?
Typically, either companies looking for resellers, distributors, strategic partners, importers, suppliers, etc. or businesses that are selling to governments or large enterprises. Meaning, the service can be used to help you meet channel partners or buyer personas that are quite difficult to meet without a direct relationship with them. In most cases we help venture-backed startups to find resellers and distributors, but we have helped all sorts of companies to meet with strategic partners.